

ACE - New Member
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282 Messages
The ONLY Way to Solve your Trade-In Issues
TLDR: Do not call AT&T Customer Service or the Returns Department, they will not be able to help you. File an FCC complaint and you will be contacted by someone.
https://consumercomplaints.fcc.gov/hc/en-us
Let me begin by saying that I have been an AT&T cellular customer since they purchased Cingular and have AT&T gigabit fiber in my home.
In November 2020, I saw a promotion for “Get a New iPhone 12 Mini for Free” and decided to look at the terms.
After reading the terms and conditions of the promotion (below), I decided to move forward with the Trade-In and upgrade.
I checked the estimated value of my trade-in using the AT&T online tool, and it estimated a $215 value for my iPhone X 256 GB.
Even if my phone was devalued by 50% from the estimate, I would still be eligible for the $700 in bill credits due to the phone’s trade in value being greater than $95. My phone was in fine condition with no cracks or major damage.
I performed a factory reset of the iPhone to make sure all data was deleted, this is mostly for my security but it is also one of the steps the return information indicates that you should do.
I shipped the old phone back to the “Trade-In” department and it was delivered to the address on the AT&T supplied label on December 2, 2020 – well within the 30 day timeframe allowed by the promotion.
I waited a few days and checked the status of my trade-in using the online link and was astonished to see this:
They were reducing the value of my phone by 82% for “Activation Lock not deactivated”. I would not be receiving my “Free iPhone 12 Mini” as the promotion outlined.
I immediately called the Trade-In department to see what was going-on. The individual I spoke to said, “There must have been a mix-up during the intake process. I’ll begin an investigation with our Tier 2 support group and they will contact you via email in 3-5 business days”. I was relieved as I thought this was going to be a fiasco. The agent set my mind at ease.
After 10 business days, I had still not seen a change to the trade-in value and decided to call the “Trade-In” department to see what I could learn. After waiting on hold for over 30 minutes, I spoke to an agent that was very terse, bordering on rude. She said she did not have access to the Tier 2 support records and could not tell me what the status of my “Investigation” was. She said “It could take weeks for them to email you. You just need to wait for the email”. I asked if I could have the email address for the Tier 2 department and I would reach out to them directly. She said she does not have the email address and I must wait for them to contact me. I was frustrated by the conversation, but realized I was at a dead end.
The next day I decided to see how I could prove if my phone activation lock had been deactivated when I performed a reset of my iPhone X. I reached out to Apple and spoke to their support team. They were very helpful and were able to determine that my iPhone lock, know as “Find My iPhone” has indeed been deactivated and the phone was “unlocked”. I asked for them to send me documentation and ended-up having to go through their legal department to obtain a transcript of the support call. See below:
At this point, I have invested over 12 hours in this ordeal, but I was ready and had the proof available for when the Tier 2 “Investigator” from the Trade-In Department did email me.
By Christmas, no email had arrived. New Year, no email had arrived. First week of January, no email had arrived.
I call back to the Trade-In department and they tell me that they will “Escalate my case to Tier 2 support”. I tell them this has already been done multiple times before, but I never receive any communication. The representative says, “All I can do is initiate an escalation”. I can tell there is a difference in the way this representative speaks in contrast to the Customer Service representatives I have spoken with at AT&T, he was more informal. I ask if he is an AT&T employee and he say, “No, I am with a company by the name of Hyla”. This is when the pieces start falling into place for me.
I call AT&T Customer Service (CS) and begin a feedback loop of frustration the likes of which I have never experienced before. AT&T CS refers me to the Trade-In department and I tell them that is a dead end. They say there is nothing they can do at CS. I ask for a manager and speak with someone that promises that they will look into this.
I have spoke to more than 15 CS representatives and 6+ managers over the course of 6 days. Each call lasts between 2 and 4 hours. I am usually disconnected at least once, sometimes 2-3 times during any given “session” and must start anew with a new representative.
I now have over 30 hours into my ordeal, but I am not willing to walk away from the $700 in bill credits I am qualified for. I have all the documentation I need.
I finally go into a retail AT&T store and spend 2 hours on the phone with a CS representative in the “Loyalty and Retention Department”. After 2 disconnects, the retail employee says, “There’s nothing we can do for you here. You should just call the Loyalty department from your own home.”
I go home and call back. I am disconnected again after more than an hour on the phone with another manager and decide that is enough for one day.
That evening, I search for “AT&T Trade-In issues” and “AT&T trade-in scam” and find this forum.
After reading several posts, I find one that says to contact the BBB and/or the FCC. I know that the BBB is generally a toothless threat, but decide to do it anyway.
Within two business days, I receive a call and email from the “Office of the President” (OOP) at AT&T. The individual says she reviewed my complaint and will honor the $700 in bill credits. I ask if I need to send the proof that my iPhone was not “locked” and she says, “No, I believe you.”
At this point, all the pieces fall into place. I realize that AT&T has contracted with a third party vendor, Hyla, to accept the trade-in phones. My guess is that the contract terms between Hyla and AT&T stipulate that Hyla is financially incentivized to de-value phones sent to them. The reason calls to the “Trade-In Department” go nowhere is that Hyla does not care. AT&T is the Hyla customer, not AT&T customers. We are nothing but noise to them.
I have asked the representative from the “Office of the President” send me an email outlining the terms that we have discussed as a resolution to our issue. She says she cannot do that as it would violate privacy rights. Huh?
As of today, 2/3/2021, I am keeping my BBB complaint open until I have written documentation from the Office of the President outlining the terms we have agreed-to.
This is a shame and a terrible way to treat people. AT&T knows what is happening and is not changing their procedures or informing their Customer Service representatives, not even the managers, of how to rectify the problems.
Shame on you AT&T, this is no way to treat your customers.
The solution: Do not call AT&T Customer Service or the Returns Department, they will not be able to help you. File an FCC complaint and you will be contacted by someone.
*I am not an AT&T employee, and the views and opinions expressed on this forum are purely my own. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party.
rotorwash
New Member
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1 Message
6 months ago
Really glad this post is here. Same issue... Trade in Scam. I have been with AT&T for 20 years, probably spent in the neighborhood of over $30,000 over the years on cellular service. In August of '22, I traded in my old iphone for a credit on a new one and received an email stating "Trade Completed and Payment Sent/Promotion Applied". Then actually received the appropriate credits for 6 months! After receiving 6/36 credits they stopped suddenly in March of '23. I barely noticed the change in the bill... which is what I think they are hoping for. No notification of the credit stopping, or explanation from AT&T. Called C/S and spent 45 minutes with the least helpful representative. She seemed distracted, bothered by my call....not helpful or concerned at all. After looking in my notes for awhile... she stated the phone was not unlocked, and I would not receive any credits... (The phone was updated, and completely re-set per instructions.) I asked for the phone back, and of course they can not send it back, or let me verify their claim.
Filed a FCC complaint today, hoping for resolution.
Honestly it is not that much money, a first-world problem for sure, but very strange customer service for a company I have been with for 20 years. Cheap, considering my credit was only @ $9 per month.
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TnOrange
New Member
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3 Messages
6 months ago
So glad I found this thread! I traded in three iPhone 11’s as part of the $800 promotion towards the purchase of three new iPhone 14’s in early Dec 2022… 2/3 trade ins were successfully processed. 1 was not. I was told after multiple calls in late January of this year that I had to wait until March 21, three billing cycles later, for them to do a manual override to apply the reimbursement, and I had to call back. In late January the customer service rep also told me the other department could’ve easily done it that day but they refused. He was very frustrated for me, but did help me understand the issue at least. AT&T erroneously did not associate my trade in phone’s IMEI towards my phone number at the time of purchase so when I activated my new phone with my phone number the trade in became “lost”. Fortunately, the customer service rep spent two hours locating it in a warehouse after some digging. At first, he insisted that the issue was due to my error and that I mailed back my trade-in with the wrong box or label somehow. Thankfully, I was able to point out that I mailed three trade-ins at the same time in individual boxes provided by AT&T so how did two of the three make it fine and yet one didn’t? It was a complete mess. Fast forward to March 21… I called and thankfully all of the notes were associated to my ticket and I was told that my reimbursement should be applied quickly by the other department… or so I thought. After about an hour, I was told that the problem was so “widespread” that yet another team was authorized to solve my problem so they could “get to the root of the larger issue” and they would be in touch with me within a few days and there was nothing more the rep could do. I tried my best to reason with him, but his hands were tied. He said the other team told them they “could not touch it”, referring to providing me a manual override. However, he did give me a one-time $66 credit on top of the pending $800 trade-in credit to at least cover the three billing cycles so far. I filed an FCC complaint on Friday and received an email today (Monday) that it was sent over to AT&T. Tomorrow is 3/28, one week after the rep promised the other department would quickly be in touch to manually apply the $800 credit and as you might have guessed, I have not heard anything from AT&T. Thank goodness for the FCC complaint form and this thread! I’ll write back and update as soon as I hear from AT&T, hopefully. It’s a darn shame that they treat their customers like this. I’ve had multiple lines and have been a customer for over 15 years. I will definitely switch carriers the next time I upgrade phones.
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TnOrange
New Member
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3 Messages
6 months ago
Update: One day after the FCC filed my complaint, "Rebecca", from the Executive office at AT&T called and issued me the $800 credit. Overall, she was patient, courteous, a good listener, and we had a good conversation for nearly 20 minutes.
The last rep I spoke with, "Vic", granted me a $66 one-time credit for the hassle I'd been through, which his supervisor approved, because I was caught between two departments, customer service (who said everything was in order to process my $800 credit) and the "other" department who facilitates credit overrides in the system (who told Vic they "couldn't touch this" because it was a "larger, widespread issue"). Rebecca initially tried to deduct the $66 from the $800 trade-in credit arguing that it was actually my first 3 month credit, but I stood my ground and explained no, that was a one-time credit given to me due to the substantial hoops I had to jump through, having spent hours and hours on many frustrating calls across the 3 months with countless call-back promises broken and no resolution. I explained that I had to sleuth and put pieces together for AT&T because they acted like my issue was an anomaly.... and she quickly relented. I then took 15 minutes to explain my full experience to her in hopes that someone at her level could empathize and actually do something about this. I first highlighted THIS very thread as well as others on reddit, and pointed out that this in fact is a well documented issue that's been affecting customers for over 3 years. I explained how frustrating it is that ALL the customer service reps I engaged with from AT&T were ill prepared and trained to properly address this issue and set reasonable expectations and their good cop, bad cop sister department scapegoat tactic is absurd. At first, I was told this was very much an isolated issue and actually caused by my error, then it became something that was "known, but a recent problem", and finally graduated to a "larger, widespread issue" that AT&T is standing up a dedicated team to get to the bottom of... vastly different acknowledgements of issue severity being provided by the same custom service department and mostly lies. She admitted they are poorly trained and likely just making things up to try to satisfy the customer in the moment. She acknowledged this is a huge paint point for customers - and AT&T - and they are slow to fix the problem. I spent a minute talking about the negative brand perception that is growing around this trade-in program... the fact that so many people will not be advocating for AT&T to their friends and family, which is referred to as NPS (net promoter score) which is a vital marketing method for any business (the willingness for customers to promote a product or service to their friends and family) and that negative NPS will catch up to them. I stated the perception is that AT&T is allowing this to happen and is intentionally slow to fix the issue because they profit regardless, and worse, their frontline customer service reps lack training and are improvising, even lying to customers about this issue and that AT&T is standing up a new team, or will quickly solve their problem, or will call back soon, etc, which doesn't happen.
I challenged her to escalate 3 issues:
1. Solve the return label ambiguity - AT&T includes a remorse return label with new phones, which is meant for customers to return the new phone if they're unhappy with it. This is super confusing because they send numerous emails on top of the the new phone order tracking emails to return your trade-in within 30 days of activation of new phones via the provided label and box. This creates a sense of urgency so customers act fast to ensure they get their trade-in reimbursement. In my case, the ONLY return labels I was given were the ones within each of the new phone boxes, so I assumed I was to use those. I had purchased 3 new phones on ATT's website through their trade-in program, so it made sense based on their messaging that I was supposed to use THOSE return labels to send back my phone. Turns out, I was supposed to use separate labels which were never provided. The simple stopgap fix is to update the label of the remorse return slip to clearly state this they are intended for new phones only and NOT for trade-ins. A little context goes a long way.
2. Investigate why specific trade-in return labels weren't provided in my case. Was this isolated? Is this a larger issue for the entire website?
3. Train customer service on this issue. Being the frontline of their business, they are woefully inconsistent when dealing with this issue. They act as if this is isolated/new. They try to blame the customer. They play good cop, bad cop with sister departments. Customers get hung up on and transferred. Worse, they set false expectations that they've escalated the issue and that another, higher level department is going to swoop in and fix the issue, which never happens.
She told me she was going to review my phone calls and try to escalate my feedback to leadership, but I doubt that will happen.
Lastly, I am thankful for everyone before me documenting their issue so others like me could find a quick resolution. The FCC form absolutely works. AT&T knows this is an issue and its not a priority.
(edited)
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mharish
New Member
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2 Messages
6 months ago
Thank you for posting the information here. I am in the same situation. I upgraded 2 iPhone 12 Pro Max phones to the iPhone 14 since the cost would be ~$100 per phone (after the $1,000 rebate in the form of 36 monthly credits). I noticed that the $27.78 monthly credit was reduced to $9.73 in March and called ATT yesterday asking about this. The rep mentioned something about not deactivating my phone which was odd as I followed the same steps on both phones, yet I continue to receive the full $27.78 credit for 1 phone and the other was reduced to $9.73. This is such BULLS&*T! I asked to speak to a supervisor and was told they would call back later in the day.....which of course never happened. I will file an FCC complaint as I am not sure what else to do here. I have been a ATT customer since 2009 and have a total of 6 phones on my account (soon to be 7 when I get a line for daughter). I will definitely move to Verizon or another provider as this is flat out a scam.
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Kambuz551
New Member
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1 Message
5 months ago
Thank you all for sharing your experiences. I am just about to switch from T-Mobile to ATT with 4 lines. I am also lured in by the $800 trade in credit toward new phone. I have learned so much from this thread, I’m thinking of getting a commitment from the store manager to guarantee my trade in credit or I won’t make the switch. Hopefully I can make this work. I will keep everyone updated. Please continue to share as this is a blatant robbery by ATT if they don’t give the credit they promise.
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mharish
New Member
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2 Messages
5 months ago
Update: I followed the instructions mentioned in this thread and I wanted to detail my experience for everyone:
This thread was EXTREMELY helpful so thank you QDad for sharing how to handle this situation. I hope many others are able to follow these steps to resolve their ATT trade in issue.
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QDad
ACE - New Member
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282 Messages
5 months ago
@ATTTimCS
Thank you for your comment on this thread.
My question is why would you not simply train and give authority to your CS representatives to handle these issues when customers call-in? At this point you must know that the system is not working.
Why do you allow Hyla to dead-end your customers with a non-existent "escalation" process?
Why do you prevent your CS team; even the managers, escalations , and even retention department; from being able to address the trade-in issues?
The fact that this thread was created by me and has subsequently had so many other customers find their way here after not receiving a solution from AT&T tells me that you still have not trained your CS reps how to handle Trade-In issues. Why is that?
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DBP
New Member
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3 Messages
5 months ago
LOL, @ATTTimCS ! As folks' comments here detail: most (maybe all) of us here kept great documentation and spent many many hours being tossed around back and forth from AT&T support before trying this remarkably efficient hack. In my case, I spent 26 hours with AT&T support over phone, in person, and online, documented *everything* and it still was not resolved. So you'll excuse us if we pass Go and collect the proverbial $200 (but realistically more like $800) thanks to the intervention of the FCC. AT&T's systemic issues is more than your tips here can make a dent in.
(edited)
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nextmilenium
New Member
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3 Messages
4 months ago
I am so glad I found this thread. I have a mix up with my trade in where the store employee put down a wrong phone number for my trade in. So I'm getting emails from AT&T asking me to send in my trade in even though I already did by leaving it with the AT&T store (thank god I have the receipt!).
I've spend hours on the phone talking to the CS, Trade In Department, and customer loyalty reps. I even went back to the store who made the mistake but everyone is telling me to just wait 3 billing cycles and the trade in credits will start. I highly doubt this will happen because the trade in was sent in by the store with a wrong number attached to it. I don't believe the AT&T system is sophisticated enough to figure out my trade in actually belongs to the phone number I upgraded. I don't want to wait 3 months and then find out they won't give me the $700 credit because they didn't receive my trade in.
So I filed a FCC complaint today, May 30th. I will report back here with the result.
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MaBellStoleMyOnePlus
New Member
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1 Message
4 months ago
This thread says it all.
I got my issue resolved within 1 business day.
So I'm just BIG +1 that the FCC complaint process works swiftly. And HUGE thanks to all that contributed your details.
Also, glad that the FCC must have some teeth here, otherwise ATT would gladly ignore them as well.
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